Attitude, a collection of eco-committed hotels, proudly bears both a ‘Made in Moris’ accreditation and a Travelife Gold certification. In 2012, as they embarked on their journey, the need arose for a strategic communicator to convey their narrative. Working closely with Voila, we systematically crafted distinct personalities for each hotel within the Attitude Group, seamlessly integrating them into a cohesive brand story. Every nuanced detail found its place in a comprehensive brand guideline, influencing all aspects of marketing collateral.
