In 2023, the Energy Systems Research Group (ESRG) underwent a transformative identity evolution, seeking to assert a consolidated and enduring presence. The renewed identity emphasizes the group’s deep-rooted commitment to engineering and economic principles. While maintaining excellence in policy analysis and support, the ESRG’s renewed image is a testament to its roots in Africa and association with a university setting, conveying an approach less corporate and more academically grounded. We played a pivotal role in shaping this transformation by crafting a brand image that authentically communicates these values and the unit’s unique positioning.
