In 2020, Mauritius confronted an oil spill along its South East coast, prompting urgent communication efforts by Mauritius Tourism. In collaboration with Voila Brand Vision, a swift response materialized in the form of “Mauritius NOW.” This initiative primarily encompassed an online platform, website, and social media channels to effectively address and disseminate information regarding the incident. Shortly thereafter, the onset of the global COVID-19 pandemic led to a nationwide shutdown, affecting Mauritius, like the rest of the world. Given the nation’s significant reliance on tourism, the narrative shifted from the oil spill to communicating COVID-19 protocols and their impact on travel to Mauritius. This evolved into a comprehensive two-year campaign, incorporating diverse elements such as advertising partnerships, including collaborations with the likes of the Liverpool Football Club.
